“Cruel Summer” es el título del film que trata una historia de amor ambientada en el Medio Oriente; la historia se centra en un ladrón de coches (interpretado por Kid Cudi)
que se enamora de una ciega árabe. La película experimenta la
multisensorialidad con siete pantallas, y además esta inspirada en el
álbum de Kanye West: “G.O.O.D.”; y que también juega como un video musical extendido.
El cortometraje se exhibió en el Festival de Cannes, y permanecerá abierto al público durante dos días tras su debut. Moros Alexandre, fue quien dirigió la película, mientras que Elon Rutberg escribió el guión para que finalmente el rodaje se llevara acabo en Qatar.
El rapero y su colectivo creativo DONDA (llamado así por la mamá de West) en un comunicado de prensa prometieron “una fusión de cortometraje e instalación de arte” y una “experiencia envolvente con siete pantallas“.
Cada una de las pantallas alternativamente encendidas y
apagadas, a veces en diferentes ángulos, otras veces en una sola pantalla completa en el techo o suelo”
Kanye explicó que la idea surgió porque en la actualmente las personas
suelen estar apegadas a sus celulares, videojuegos o al cine, y
se mantienen en contacto con distintas pantallas; ahí es donde la mente
pone las pantallas juntas, y unifica recuerdos.
La mayoría de los que han visto el film comentan que no se parece a nada de lo que Kanye West haya hecho antes.
"Cruel Summer" is the title of the film is a love story set in the Middle East, the story centers on a car thief (played by Kid Cudi) who falls for a blind Arabic. The film undergoes multisensoriality with seven screens, and it is inspired by the music of Kanye West: "GOOD" and who also plays as an extended music video.
The film was screened at the Cannes Film Festival, and will remain open to the public for two days after his debut. Alexandre Moors, was the one who directed the film, while Elon Rutberg wrote the screenplay for finally shooting will take place in Qatar.
The rapper and his creative collective Donda (named after the West's mom) in a press release promised "a fusion of short film and installation art" and an "immersive experience with seven screens."
Each of the screens alternately turned on and off, sometimes at different angles, sometimes in one full screen on the ceiling or floor "
Kanye said the idea came about because in the present, people are often attached to their phones, video games or movies, and keep in touch with different screens, that is where the mind puts together displays and unifies memories.
Most who have seen the film say that is unlike anything that Kanye West has done before.
"Cruel Summer" is the title of the film is a love story set in the Middle East, the story centers on a car thief (played by Kid Cudi) who falls for a blind Arabic. The film undergoes multisensoriality with seven screens, and it is inspired by the music of Kanye West: "GOOD" and who also plays as an extended music video.
The film was screened at the Cannes Film Festival, and will remain open to the public for two days after his debut. Alexandre Moors, was the one who directed the film, while Elon Rutberg wrote the screenplay for finally shooting will take place in Qatar.
The rapper and his creative collective Donda (named after the West's mom) in a press release promised "a fusion of short film and installation art" and an "immersive experience with seven screens."
Each of the screens alternately turned on and off, sometimes at different angles, sometimes in one full screen on the ceiling or floor "
Kanye said the idea came about because in the present, people are often attached to their phones, video games or movies, and keep in touch with different screens, that is where the mind puts together displays and unifies memories.
Most who have seen the film say that is unlike anything that Kanye West has done before.
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